Lauren HeberlingWhat I have gained as a PRSSA member:
PRSSA has given me more than I could have imagined when I joined as a first-year. I was just looking for a way to get involved on campus, but PRSSA helped me grow in so many ways and as a senior, I enjoy looking back at all I have gained as a member. First off, I gained friendships with my classmates. I have been on the executive board of PRSSA for three years now and have gotten to know so many intelligent, reliable and dedicated people. From going on trips to Blue Jackets games, to carpooling to PaRtners conferences, I have made so many memories with the people of PRSSA that I would have not known otherwise. Secondly, I have gained leadership experience. I have held different positions on the board such as social media director, membership chair, PaRtners Conference liaison and now the VP of programming. Through these roles I have gained social media experience, event planning knowledge and have taken on a large responsibility in the success of our chapter. Lastly, I have gained knowledge about how to work as a team, which will translate into the workplace upon graduation in the spring. Communication depends on the cooperation of teammates and I have received a lot of practice as a member of PRSSA. The skills I need in the professional world have been fostered here and have helped prepare me for whatever career is in my future. I am grateful for the role PRSSA has played in my education at Otterbein and I encourage anyone who is looking to challenge themselves and grow as students to join.
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Bethany EippertPRSSA Treasurer The benefits of a PRSSA membership
Do you want a backstage pass to the Columbus Zoo to feed giraffes and personally speak with the world-renowned zoo keeper Jack Hanna? Or gain field access to a major league baseball game and take a picture with your favorite player? How does attending a photo shoot with model Kendall Jenner sound? These are only a few examples of the countless opportunities PRSSA students at Otterbein get to experience. These experiences you can brag about all over social media are also combined with valuable information and skills that will help you in your future career, regardless of your major. As a PRSSA member you will have the opportunity to network with various professionals in the workforce. They are willing to share their knowledge and advice for any student, as well as provide any support to help land that dream internship or job. PRSSA is a prestigious national chapter with more than 10,000 students. PRSA, the parent organization, is the nation’s largest professional organization with more than 30,000 members of communication professionals spanning every industry sector nationwide. This large-scale organization can create endless connections when launching your career. As well as a resume booster, PRSSA gives you the opportunity to get involved while gaining public relations field experience outside of the classroom. Don’t miss out on these once-in-a-lifetime opportunities; become and member to get involved! For more information on how to become a member contact me, Bethany Eippert, at [email protected]. Aselya SposatoOtterbein PRSSA Secretary and Historian Why I’m a PRSSA Board Member
Aselya Sposato, Otterbein PRSSA Secretary and Historian Happy October, everyone! It’s truly difficult to believe so much time has already escaped us. The semester is flying by faster than I could have imagined. Despite the bittersweet feelings, this passing of time has given me a lot of opportunity to think about how far I’ve come since my very first freshman public relations class. I vividly remember how nervous I was a year ago about starting my education in public relations, but now I’m an executive board member for PRSSA. To me, that’s a journey in itself. I decided to become an executive member of PRSSA for several reasons, one of them being career-driven. I walked into public relations not quite knowing if it was for me. However, it only took a couple of weeks of classes for me to determine that yes, I did want to pursue a public relations career. Once I made that decision, I decided to go all in. I wanted to do whatever I could to develop my professional skills. When Dan approached me about a board position for Otterbein’s only public relations organization, of course I said yes. It was the perfect opportunity for me to have a hands-on leadership role in the major of my choice. Since then, I’ve helped plan events for PRSSA, connect with professionals, communicate internally within the organization, develop design skills and much more. Being a board member has allowed me to have a direct influence on the future of an organization that has come to mean so much to me, and I think that is what I’m most thankful for. In hindsight, I realize now that an indirect reason for joining the executive board was to share in the fellowship and camaraderie that is the executive team. Waking up for 7 a.m. meetings, deciding the best decorative style for a bulletin board and spontaneously going out to grab some dinner brings a group of people together in a way I didn’t expect, but now appreciate. I strongly encourage any of you thinking about joining the executive board to consider the possibilities that await you if you decide to go for it. I don’t regret my decision for a minute. Join us for our next meeting on Oct. 15, where we will be hosting of panel of students with professional public relations experience. Hope to see you all there. Hannah WrightWrite something about yourself. No need to be fancy, just an overview. I spent my summer as the digital marketing and analytics intern at OhioHealth. I was given this position in March and started in May, and it has changed my life for the better. When starting school, I knew internships were important, but I didn’t realize just how important they were. Moving into upper-level classes at Otterbein and starting my year-long commitment with OhioHealth taught me that working hard and performing well during your internship is so valuable.
After attending a new associate orientation for OhioHealth, I was beyond excited to start working at the corporate office in downtown Columbus. On my first day, I was eager to meet new people who shared the same interest as myself and put what I’ve learned in school about health communication and public relations to action. I was completely overwhelmed with how many people in the office were excited to meet me. This included digital marketing specialists, social media specialist, direct digital marketing managers, directors and more. OhioHealth is filled with associates from all different realms of marketing and communications, and they are great with interns. Getting to meet specialists, senior specialists, directors, etc. from different areas of marketing and communications really helped me to decide what path of PR I want to follow. After a few weeks of getting acclimated to working in such a highly respected place, not only at Otterbein but in Ohio communities as well, I quickly realized how much I enjoy PR. I knew who everyone in the marketing and communications department was. I learned their name and title, what they do for OhioHealth and my favorite aspect of meeting new associates was asking them how they made it to where they are now. Many associates came from other organizations or agencies but a number of them were previously interns at OhioHealth, which is awesome to hear. Within the first day, I started getting put on projects. Being the digital marketing and analytics intern, I had many different roles. I directly reported to the digital direct marketing manager, and we both worked on the CRM (customer relationship management) and analytics team. We had a team of five people that included my boss, the CRM/analytics director, a senior analyst, a CRM consultant and myself. Our team works to analyze data for OhioHealth, mainly from email marketing campaigns and social media posts. As I worked over the summer, the OhioHealth CRM/analytics team was starting new email marketing campaigns through a platform called ActOn. We were looking to engage with patients and customers that were in the scope of OhioHealth facilities and physicians. In addition to this, I also supported our digital marketing team. I did this by running all of the OhioHealth social media platforms and using Yext, our CME (content management system) to update our Google local listings for both OhioHealth facilities and physicians. Having an internship at OhioHealth this summer taught me many more aspects of health communication and public relations than I could ever ask for. I was certainly challenged and acquired many different skills that I wouldn’t have learned outside of my internship. I will forever cherish the opportunity I had to work with OhioHealth and learn from marketing and communications associates. |
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